A רב of a קהילה whoe בעלי בתים made his life very difficult, explained that members of the חברה קדישה are called גומלי חסד של אמת, rather than merely גומלי חסד, because there are actually people who bury others while they are yet alive. That, however, is not קבורה אמיתית. But the people of the חברה קדישה bury the dead באמת and that is why they are called גומלי חסד של אמת.
06/10/2021